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A PEIRCEAN SEMIOTOC ANALYSIS IN SCARLETT EAU DE PARFUME YOUTUBE ADVERTSEMENT (2024)

This study analysis the semiotics of the Eau De Parfum Scarlet advertisement. This study aims to identify and classify the types of signs of each meaning in the image of the Scarlet perfume advertisement. This study uses Carles Sanders Pierce's theory which is based on its objects, namely icons, indexes, and symbols. The advertisement images were collected by means of video clips obtained from the internet on the official site, namely YouTube. This research method is a qualitative method. The results of this study indicate that there are three types of signs in perfume advertisements consisting of 13 data from the triadic representament, object, and interpretant and also each perfume advertisement has a variety of meanings according to the wishes, scientific background and new conventions that exist in a society. This study provides theoretical knowledge and adds knowledge about the science in the field of linguistics, semantics and semiotic theory in advertisement.

Dosen Pembimbing Dr.Fridolini,S.S.M.Hum

Ketersediaan
skr 2526.120401.41 WAH aUPT PerpustakaanTersedia
Informasi Detail
Judul Seri
-
No. Panggil
401.41 WAH a
Penerbit
Jakarta : Unsada.,
Deskripsi Fisik
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Bahasa
English
ISBN/ISSN
-
Klasifikasi
401.41
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
analisis wacana
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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